There is a power in message. But too often that power is squandered.
Think about it like this: if you were to flip on any US based Sunday morning talk show, you are going to be inundated with 2 sides of a story that won’t change, no matter what is happening.
That’s a message. And each time one of these people says the same thing that someone else is saying or that has been repeated over and over, the message is lost.
Now, think about something that is authentic…like your favorite neighborhood restaurant, or a really great craft beer, or your favorite book.
That’s a story and message as well, but the difference lies in the authenticity of it…not just the feeding of message.