I see a lot written about customer experience (CX) lately and I’m glad to see that companies are considering the experience that their customers are getting by buying from them, using their products, and being in their ecosystem.
For many of us, the original concept of CX in tech came from the closed ecosystem of Apple, but it goes back to as far as we can remember…just without all the coverage.
Now the point of CX has and should be to enhance your connection with your clients.
Let me say that again, CX is just like marketing, it is everything that you do. So from the outset, you need to think about CX from the vantage point of what do you want the customer to experience.
Then go from there.