Marketing is different than advertising

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Too many discussions center around marketing and advertising and define them in a way that makes them meaningless. 

The best way to think about them is that advertising is a tactic and most of what people talk about like social media marketing, digital marketing, and assorted other things that randomly get tagged with the term marketing are actually tactical. 

Marketing is a strategic practice and should point you in the right direction for those actions you are talking about. 

As an example, lets say you wanted to get into the area of real estate…

You want to define your value to real estate businesses or buyers.

Then, who is the best buyer.

Finally, decide how to reach them.

That’s marketing.

Reaching them…that’s advertising. 

Big difference. 

Spend more time focusing on the marketing so that your advertising is more effective.

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